Awesome Tips to help your video go viral

This is a video created by Josh Altman, a luxury real estate specialist of Hilton & Hyland, that was meant to raise money for a charity. Not only did it do that, but it quickly became viral with over 1 million views (and counting).

  • Funny. One of the easiest ways to get a video to go viral is to make it funny. The tricky part though is figuring out what funny is to your target audience. There’s nothing worse than a video that tries to be funny, but is either tasteless or way off the mark so make sure you know your audience well.

  • Creative. The best way to tell if you have something creative is when someone else sees it and says “Ah, I wish I thought of that!” Creativity is respected in just about every social circle and can do a fantastic job at getting viewers more interested in you.

  • Short. If you go through some of the most viral videos on YouTube you will notice that most of them are less than 5 minutes long. Viral videos spread quickly due in large part to the fact that most of them are easy to digest and watch multiple times.

  • Provocative. Whether some want to accept it or not, sex sells. And even though the real estate industry tries to maintain a conservative persona, the fact is that sex is used to sell real estate all the time – because it works.

  • Memorable. You know you’re video has gone viral when people start referring to it by name. There’s no better current example of this than Gangnam Style by Psy (a Korean Pop Star).

Top Tips

  • Craft your video around your target audience by using the proper language, content and humor

  • Upload your video to a social platform like YouTube or Vimeo so you, and your viewers, can easily share and interact with it

  • Give it a descriptive, but memorable title – just as you would for a blog post you’d want people to share

  • Keep your company branding and logos to just subtle references

  • Don’t use annoying annotations, ads or captions

  • Use a celebrity (actor, athlete, musician) in your video if possible

  • Optimize it for increased organic search value to drive even more traffic to it

  • Use Social Media channels like Facebook, Twitter, Google+, Pinterest and LinkedIn to get your video in front of people


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